The World's First 'Twitterable' Art Piece.
Always experimenting with social connections between the real and digital worlds, Hellicar & Lewis took their latest installation to the art scene—London's Tate Modern to be exact. Responding to both physical activity and Twitter commands, The Hello Cube was created as part of an exhibit celebrating the famou Japanese artist Yayoi Kusama and in partnership with the Louis Vuitton Young Arts Project. Inspired by the works of Kusama herself, the art piece is a stunning display of color, movement and light and as a living, breathing entity, it recognizes voice commands related to changes in colors and patterns. Fans around the world could also communicate via Twitter—for example send 'next red sparkles' to @TheHelloCube and receive a twitpic of your unique creation.
In a world of social media and instant connections, the installation proved successful in attracting a younger audience to Kusama's work.