Introducing the first live interactive music video—really.
When performing artists Ghostpoet and The D.O.T. took to the stage for RizLab's shoot of their new music video "Trouble", they had no idea what was in store for them. Directed by Passion Raw's directing collective UNKNOWN, the video was streamed live on FACT Magazine's site while it was being shot, showcasing a selection of 'trouble' scenarios that fans had submitted the previous week. For the performance itself, 20k viewers tuned in from home to vote on these scenarios as they unfolded throughout the performance—all in real-time. With a total of 32 possibilities, UNKNOWN used the winning results to create the video that you can enjoy here.
All in all, an incredible live experiment to pull off—especially with just one take to get it right!
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